Carbon Literacy for Content Creators

When organisations commit to becoming sustainable, they become more dynamic, creative and efficient. Their people feel empowered to effect change in their jobs and personal lives and consequently they often feel greater ownership over their work. Sustainability means innovation and renewal.

As societies and governments move towards Net Zero carbon emissions by 2050, organisations are delivering Carbon Literacy training to their teams to support them in this transition.

Carbon Literacy is an awareness of the carbon dioxide costs and impacts of everyday activities, and the ability and motivation to reduce emissions, on an individual, community and organisational basis.

There are many kinds of Carbon Literacy training, designed to provide learners with a fundamental understanding of the causes of climate change, how it relates to global temperature increases and what we will all have to do to adapt to a changing climate. Many courses are designed to facilitate a transition to sustainable working practices in a given sector or for a particular audience.

Carbon Literacy for Content Creators is an accredited course designed to support people working in radio, podcast, television, film and video production. It is also suitable for people working in the digital design space including AI, gaming, the metaverse, social media, marketing and graphic and web design.

The course can be delivered in-person in 2 x half day modules or remotely in 3 x 2 hour online sessions.

Module 1 is Climate Fundamentals and focuses on the science of climate change, greenhouse gas emissions, impacts of climate change, policy, climate leadership and climate justice.

Module 2 is Production Applied Principles and covers production approach, pre-production planning, studio, location and virtual recording, editorial and storytelling, post-production, reputation and brand, stakeholder and risk management, carbon measurements, gaming, AI and cryptocurrencies and SEO & content discoverability.

Carbon Literacy for Content Creators is a proven syllabus written by Dan and draws on 20 years of real-world industry experience. It is the basis of a framework that has won over 20 awards including the Observer’s Ethical Business Award, awarded to ITV’s Coronation Street where Dan led the team to evidenced and sustained reductions in their carbon emissions, making Coronation Street the world’s first sustainable TV drama series.

The course is accredited by The Carbon Literacy Project, and learners completing the course will receive a certification that is recognised across the industry as the gold standard for sustainability in media.

Pricing is managed on a sliding scale according to the size of the organisation and group and includes the certification admin fee charged by the Carbon Literacy Project.

For further information please contact dan.jackson@traceproductions.co.uk

"Dan delivered complex and potentially overwhelming information in an engaging and entertaining format allowing informed decision-making about achievable steps each of us can take for the good of all and ourselves.

Five stars aren't enough! Highly recommended."

Rachel Boyd, Director, Crocodile Media

"I thoroughly enjoyed the Carbon Literacy Training provided by Dan. The two half days were incredibly useful; for understanding what our carbon footprint really is, contextualising the effects of climate change and providing an opportunity for us to discuss how we as a business can make changes to better the environment. It's awesome to see not just an increased awareness amongst employees, but positive (eco-friendly) changes being made as a result of the training!"

Ollie - Executive Producer, Audio Always

Our Trainers

Dan Jackson-Álvarez

Dan is a skilled Head of Production, Executive Producer and trainer with two decades of experience working across production and broadcasting in TV, radio and podcasting. He's made content for Spotify, the BBC, ITV, Reduced Listening and Crooked Media with credits including Pod Save The UK, The South Bank Show, Nailing It, Sunday, Coronation Street, Emmerdale and many others.

Dan is a certified Carbon Literacy trainer and has won awards for his work in sustainable production, including the Observer's Ethical Business Award, for transitioning ITV’s flagship drama ‘Coronation Street’ to become the world’s first sustainable TV series. Combining his extensive production-management, editorial and sustainability experience with passion for tackling climate change, Dan has worked with many production companies, as they move towards net zero, to become more efficient, energised and sustainable.

Mel Harris

Mel is an experienced, award-winning director, writer and producer making audio stories – factual and fiction - for BBC networks, podcast platforms and the arts and heritage sector. Recent highlights for BBC Radio 4 include Testament to Rose and Once Upon A Time. Mel is an active member of her local Transition Network involved in running community gardens, improving green transport infrastructure and in particular restoring and celebrating Lindow Moss, the peat bog where Lindow Man was found 40 years ago. Working alongside Dan as a Carbon Literacy trainer, she is keen to share her commitment with the production sector to find new ways of working and enjoying our lives that reduce our carbon footprints.